yannick.sanche@secondstream.app
Creator partnership studio

You already have the reach. Let's build what keeps it.

Second Stream works with YouTube creators to design and build the one digital product their audience is already asking for: an app or a website, built and owned together.

00:00 The view Afterward Ad revenue Owned product
01

Reach isn't revenue.

Ads and sponsorships pay for attention while someone is watching. They don't capture what happens to that audience afterward: whether they come back, whether they can be reached again, or whether they'd pay for something built specifically for them.

What ads capture

A payout tied to a single view. Once the video ends, the relationship ends with it, and nothing carries forward to the next upload.

What a product captures

An audience that keeps coming back, through a membership, a tool, or an app built around the exact reason they showed up in the first place.

02

Three steps, in order.

00:01

Analyze

A close look at the channel, the audience, and where ads and sponsorships are already leaving value on the table.

00:02

Design

A specific product concept, not a generic template, scoped to one clear problem the audience already has.

00:03

Build & launch

The app or site gets built and launched together, with both sides holding a stake in what it earns going forward.

03

Built together. Owned together.

This isn't a one-off freelance job or a handed-over deliverable. Second Stream partners directly with the creator, and the resulting app or website is co-owned, so both sides are building toward the same outcome.

  • Shared upside. Revenue from the product is split, not paid as a flat fee for work done.
  • One product, not a portfolio piece. Everything is scoped around a single, specific audience need.
  • No handoff. Second Stream stays involved after launch, not just through delivery.
Who's behind this

I'm Yannick Sanche, based in Zurich. My background sits in two places at once: business development at a large Swiss company, and hands-on programming across web development and machine learning. This gives me the know-how to take a product from idea to launch.

I started Second Stream after watching it happen to a friend. His channel had around 20,000 subscribers and decent views, but very little money, until a revenue-share partnership changed that. Ads were never going to do that. A product he part-owned did.